Website Design
Get a professional website built for your practice. Similar to this site, tailored for estheticians, cosmetologists, and beauty pros.
I've been building websites for four years. This site you're on is an example of the kind of work I do: modern, fast, mobile friendly, with booking, shop, and client portal features that real practices need. If you'd like a site like this for your own business, we can make it happen.
- Custom design to match your brand
- Booking integration
- Shop and digital products
- Client portal and member areas
- Mobile responsive and fast
Customers can log in and create accounts, but only admins can activate them and grant access to the client portal. That way the member area is for everyone (e.g. course buyers, subscribers), while the client portal is only for your actual clients and virtual clients.
Optional add-ons I can build or integrate: a smart quiz to guide clients to the right service based on what you offer, their budget, and skin concerns; SkinCore recreated or integrated; an AI chatbot and AI search; and a backend message center (we can discuss options for a real phone number or messaging).
We can also discuss connecting your website to Square. Instead of using our custom booking and shop features, we can integrate with Square's booking and shop tools for a discounted rate.
You will need a Stripe account. All payment systems on the website (booking, shop, subscriptions, etc.) integrate with Stripe.
Pricing
Setup is a one-time build; the monthly platform fee covers hosting, updates, and support.
All pricing models include an accessibility widget.
Square Starter is the lowest-cost tier: your website keeps the custom pages and design, while booking and shop connect using direct Square links only (no API calls).
| Feature | Square Starter | Essential Site | Growth Site | Advanced Business System |
|---|---|---|---|---|
| Setup Price | $2,200 | $3,500 | $5,500 | $8,000 |
| Monthly Platform Fee | ||||
| PWA App | ||||
| Mobile-Friendly Design | ||||
| Accessibility Widget | ||||
| Ingredient Checker | ||||
| Smart Quiz | ||||
| Booking Setup | Square link-out | |||
| Shop Setup | Square link-out | Basic setup | Expanded store | Full store setup |
| Blog | ||||
| Advanced SEO Setup | ||||
| Intake Forms | ||||
| Popups | ||||
| Color Palette Customization | ||||
| Pages Included | 4–6 pages | 5–7 pages | 10–15 pages | 15–25 pages |
| Gift Cards | ||||
| Loyalty Program | ||||
| Referral Program | ||||
| Automations & Workflows | None | Basic | Moderate | Advanced |
| Sales Dashboard | ||||
| Memberships / Subscriptions | ||||
| Multi-User / Staff Features | ||||
| Funnel / Landing Pages |
Need more pages later? Add them in bundles without rebuilding.
- 5-page expansion bundle$900
- 10-page expansion bundle$1,600
Optional add-ons available with any package.
- Client Portal Integration$4,000
Structural Enhancements are available upon request.
Custom layout and structure work beyond the standard build. Pricing depends on scope.
| Structural Enhancement | Investment |
|---|---|
| Minor layout modification | Starting at $500 |
| Major layout restructuring | Starting at $950 |
| Custom structural build | Starting at $1,500 |
Level 1 – Minor Structural Adjustments
Starting: $350–$600 · Most common: $500
- Adjust header layout style
- Modify navigation order
- Update footer layout blocks
- Change spacing or section structure
- Swap section types
Level 2 – Major Structural Changes
Starting: $750–$1,200 · Sweet spot: $950
- Full header redesign
- Complete navigation rebuild
- Homepage section restructuring
- Changing layout system across site
- Converting one layout style to another
Level 3 – Full Section Rebuild
Starting at $1,500
- New custom layout section
- Custom-designed homepage
- Unique funnel page layout
- Custom-coded structural components